Finding Significance Beyond Success | Business with Purpose Podcast EP 323: Traci Barrett

My guest this week is Traci Barrett. She was one of the founding members of the national cable network, HGTV. Traci enjoyed the exciting and amazing ride of taking an idea and turning it into a billion dollar media empire. But almost two decades later, with a family and plenty of life ahead, success was no longer the beacon it once was.

Traci took a risk and walked away from the comfort of corporate life to embark on a soul-searching journey – one that would answer her questions, validate her instincts, and change her life forever.

7:01 – Traci 101

• Traci grew up in West Palm Beach, Fla. She moved to Chicago and knew she always wanted to work in television.
• She stayed in Chicago for 25 years and helped start HGTV.
• After 20 years with HGTV, she woke up one morning and wondered what else was out there.
• Traci decided to merge her decades of experience leading, strategizing, managing and mentoring by starting the business consulting firm, Navigate the Journey.

17:39 – HGTV’s early mission and vision

• HGTV wanted to be loyal to the brand and have a common thread.
• It was always clear from the top down that HGTV was going to stick with the brand.
• It’s always good to know what the competition is doing, but Traci and her coworkers didn’t fear what the competition was doing.
• Believe in the mission, and stay true to the mission.

29:56 – Navigate the Journey

• Traci and her husband started a business, Navigate the Journey.
• She coaches people and helps them connect the dots in their lives.
• Her business took off, and she began hiring people to work with her.

39:26 – Helping those who struggle

• Women who stay home with their kids and want to re-enter the workforce often come to Traci for help.
• Traci helps people figure out what’s holding them back and how they can lean into their purpose.

45:03 – Get to know you

• Something we’d never guess about Traci? She loves to sing.

FEATURED QUOTES

I just woke up and asked myself: What more is out there?

It’s always good to know what the competition is doing, but we don’t fear what the competition is doing.

Believe in the mission, and stay true to the mission.

CONNECT:

https://www.tracischubertbarrett.com/

https://www.navigatethejourney.com/

Thank you to our partners of the show!

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